Media Monitoring – Before and After Pride Parade


Centre for political education – CPO from Novi Sad (in cooperation with Banat Media centre) and GOOSI – Organisation for gay persons with disabilities from Belgrade, will jointly, during the months of May and June, do the press-clipping of several print and electronic media (selected pages of printed and selected programmes of electronic media – TV stations from Serbia), and monitor every use, or not-use of politically correct speech. Focus of our analysis will be the use of gender sensitive speech and behaviour of the media towards the LGBT population.

This project (analysis) will be conducted before, during and after planed Pride week in Belgrade, and we expect that above mentioned partner organisations will have hard work ahead, hawing in mind experience from last years attempts to organise Pride week when majority of political actors, individuals, right-winged organisations, informal groups had significant space in the media for presenting its position and discriminating LGBT population.

After several days, this group will present cross-section of the state of the media, and then this group will have possibility to effectively react to all breaches of human rights.

In case of hate speech in media, that we follow, we will in due time inform all competent  Institutions, and above all Press Council of Serbia and Republic radio and TV Broadcasting Agency, while YUCOM will assist us wit its legal team, and help us start legal procedures.

This project is therefore very significant, since it will create an overview of the media, and make an impact on certain media and State institutions to prevent and sanctions speech that discriminates and each year creates atmosphere for interference of the organisation of the Pride.

On the other hand, we will also monitor use and non-use of gender sensitive language. Non-use of gender sensitive speech is not rare in our media, even on the TV’s with national frequencies and in the “serious” printed media. It is not rare to have female interlocutors who do not recognise the use of gender sensitive speech as important, and often is those female politicians or public figures who insist on non-use of gender sensitive speech.

Publicly said word has great impact on public, especially since use of politically incorrect speech, Hate speech and non-use of gender sensitive speech calls on discrimination.

At the end of the whole project and analysis, CPO will make all data free for the general public by producing publication with all findings.

Implemented activities from 15.09.-30.09.2014

Centre for Political Education – CPO from Novi Sad (In cooperation with Media Centre from Banat (MCB) from Zrenjanin) and GOOSI – Gay organization for people with disabilities from Belgrade, within the project   Koalicija KORAK, have monitored printed media (selected pages) and carefully chosen TV shows in order to mark every (un)use of the politically correct speech. Focus of our analysis was the usage of gender sensitive speech and position of media in relation to the LGBT population (with the special attention to the media coverage before, during and after the Belgrade Pride parade).

Corpus of media texts and announcements from selected media covers the period from May 1-8 and September 15-30 2014.

Aim of the project was to create assessment of the conditions in the media and to use the result of this analysis to show what is good and what needs to change in the media coverage, and even to be sanctioned as a hate speech by competent institutions and state departments.

On the other hand, also very important activity of this project was to monitor (un)use of the gender sensitive speech – having in mind that un use is not a rare case. Even some female persons do not recognize the use of gender sensitive speech as relevant, and we come upon the case that certain female politicians and people in the public offices insist on use of no-gender sensitive speech. Publicly spoken word has enormous influence on broad public, and the use of politically incorrect speech, hate speech and un-use of gender sensitive speech calls for discrimination.

Results of our research will be published in separate brochure.

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